We've kept pieces from every chapter along the way, and just because they're
from the past doesn't mean they're off limits. Some of those pieces are still
here. If you spot something in an old photo and think, I want that, you still
can. The archive is yours too.
04 CHAPTERS · MUMBAI · PUNE · SINCE 15.08.2025 PIECES ARE MARKED WHERE TO SHOP IT
WHY WE STARTED
MAISON DE FAITH began with a simple belief: the things we wear should mean
something. Not because clothing changes who we are, but because the pieces
we keep always carry a story. A city. A season. A person. A version of
ourselves we'll never meet again.
Every piece we create is a chapter in an ongoing story. The colours, the
shapes and the details are drawn from places we've been, people we've met
and dreams we still carry. Each one is an invitation to step into the next
chapter with us.
This is our story. We hope you find a piece of your own story here.
VEDANT RUIA · FOUNDER
MAISON
A house. A creative institution that builds culture and identity, not just clothing.
FAITH
BELIEF IN YOURSELF
BELIEF DURING STRUGGLE
BELIEF IN DREAMS BEFORE RESULTS EXIST
BELIEF IN PURPOSE
06.06.2025
THE SOFT LAUNCH
LIL PUMP WEARS FAITH
Before we'd even launched the brand properly, we got a call saying there was a chance Lil Pump might wear MAISON DE FAITH during his India tour. We jumped on it and started sketching ideas in April. Then nothing. Weeks went by without a word, and we assumed it had fallen through.
A week before the show, we got the confirmation. We were terrified. We didn't even have a stable manufacturer at the time, we'd never attempted anything like this, and the last thing we wanted was for our first real opportunity to become our first big mistake. We genuinely considered saying no.
Then we realised how ridiculous that sounded. Our brand is literally called Faith. If we weren't willing to believe in ourselves when everything felt impossible, what was the name supposed to mean? So we said yes and figured it out. A week later, Lil Pump walked out wearing MAISON DE FAITH.
15.08.2025
CHAPTER 01
OUT OF THIS WORLD
Our first collection. It was probably more ambitious than it had any right to be. We made mistakes, we learnt the hard way, and looking back there are a hundred things I'd do differently if I were launching it today. But I wouldn't trade those mistakes for anything. Every mistake and every small win got us to where we are now. Without this collection, there wouldn't be a MAISON DE FAITH.
OUT OF THIS WORLD is about chasing a dream you can't stop thinking about, and discovering that reaching it is only the beginning.
ARCHIVE PIECES · LIMITED REMAINING STOCK · TAP A TRACKSUIT TO SHOP IT
Selling online is one thing. Handing someone a piece you've spent months making is another. We packed every order ourselves, carried all the boxes, folded every piece of clothing. Those weekends taught us more than any sales report ever could. Every conversation became part of the brand, and seeing everyone carry a MAISON DE FAITH bag around made it all so rewarding.
25.01.2026
CHAPTER 02
FIGHT FOR FAITH
After the first collection, we realised making more wasn't the answer. Making better was. So we slowed everything down. One tee. One concept. A much smaller batch.
We wanted this to be a more exclusive experience, so we made only 35 pieces, and almost all of them sold out instantly. This was FIGHT FOR FAITH.
The world has a way of convincing you to dream smaller. Children haven't learned that yet. We spent the day with kids whose dreams are still untouched. Doctors. Artists. Footballers. Astronauts. They answered every question without hesitation. Somewhere along the way, most adults lose that certainty.
MAY 2026
CHAPTER 03 · THE CAPSULE
THE PARTY NEVER ENDS
The first two collections had taken a lot out of us. Every drop had a story to tell, every campaign had a reason behind it, and we spent months obsessing over details most people would probably never notice. We loved every second of it, but by the end of Fight For Faith we were exhausted.
Around that time, the Knowhere Boys reached out about doing a collaboration, and honestly, the timing couldn't have been better. We just wanted to have fun with this drop, nothing heavy like the ones before it. And that's exactly what The Party Never Ends became.
21.09.2026
LIVE
CHAPTER 04
MEHNAT
मेहनत is a story about struggle, hard work and chasing your purpose. The gamcha, found in almost every Indian household, is the hero of this story. We've taken the gamcha and denim jeans and brought them together as one piece, something we proudly call the मेहनत JEANS.
